![]() ![]() However, the emotionally charged headline uses a false promise (“guaranteed to make you”) to encourage you to click on the article and its affiliate links. This Buzzfeed article does follow some SEO guidelines: its page title and headline accurately represent its content. ![]() However, the content that follows is rarely informative or verifiable.Ĭlickbait can appear in many formats, like blog posts, banner ads, and SERP ads. Headlines like “You won’t believe” or “Try this one simple trick” are meant to spark curiosity or other strong emotions that result in a click. Sometimes, publishers use clickbait to drive traffic to their site, so they can earn more advertising money, clicks, or conversions.Ĭlickbait language is more emotional than informational. In general, clickbait is misleading or sensationalist content created with the sole purpose of earning page views on a website.
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